Helsinki
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Articles

Quarterly 2/2018 |  10/15/2018Salla Jokela

The development of Helsinki's city brand

ParticipationUrban historyUrban culture

City officials have long striven to manage Helsinki’s reputation and visual appearance through place-making and marketing communication. In the 2000s, these actions have been grouped under the umbrella of “city branding” – a practice that has become increasingly popular throughout the world in the context of global intercity competition.

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